Jarod Carter Thursday, May 02, 2019
In this episode, Jarod speaks with Danny Matta, DPT, OCS, CSCS of Athlete's Potential and MobilityWOD. His cash-based PT practice is based within a CrossFit gym.
Though we dive into the nuts and bolts of starting a cash practice within a gym, this interview is absolutely packed with cash-based wisdom applicable to all practice locations. Enjoy!
In this episode, you'll learn about:
Why he decided to start a cash-pay practice (even with two very young children at the time). His advice for choosing the right type of gym for you and your practice style. Negotiations and tactics he used to create a win-win with the gym owner and get some free rent. How to "get your foot in the door" with gym owners, even if they already rent space to other healthcare practitioners. A clever way to get in front of loads of potential patients, even at gyms other than the one you rent from. What he teaches to CrossFit coaches and tactical military units and how you can use it for your own patients. How he uses video and blogs to generate new business. How he is able to shoot high-quality videos quickly and edit them in less than a minute. His social media marketing strategy and how he uses cheap Facebook "post boosting" to generate new patients for his practice. Some of the best advice he ever received from his business-minded clinical instructor in PT school. The business books he most recommends. Resources and links mentioned in this episode: About the Author
Jarod Carter is a doctor of physical therapy, certified manual therapist and owner of a cash-based private practice in Austin, Texas. He shares his insights on physical therapy marketing and the private-pay business model at DrJarodCarter.com.
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